Brand Guidelines
Brand Guidelines
How to use the Holiday Lydian name, colours, typography and logo — the real design tokens the platform ships with.
Name usage
The product is "Holiday Lydian". The operating company is "Lydian AI Inc". Write the product name with both words capitalised and never abbreviate it to "Lydian" alone in a way that could be confused with the company. Use the company name in legal, financial and corporate contexts; use the product name for the consumer platform.
Tone of voice
We are clear, honest and helpful. We describe what the platform actually does — never more. We avoid hype, superlatives we cannot back up, and invented metrics. Copy is friendly and direct, respects the traveller's time, and works across 9 languages without idioms that do not translate.
- Clear over clever — say the useful thing plainly.
- Honest about capability — no claims we cannot verify.
- Localisable — write so it reads naturally in every supported language.
Colour palette
Warm Clay (#E97451) is the primary brand colour. The palette below is taken directly from the platform's Tailwind theme — use these exact values.
Warm Clay (primary)
#E97451
lydian-primary
Primary hover
#F08A5D
lydian-primary-hover
Primary active / dark
#C95A37
lydian-primary-active
Primary light
#F5A47C
lydian-primary-light
Primary darker
#8F3D21
lydian-primary-darker
Success
#10B981
lydian-success
Warning
#F59E0B
lydian-warning
Error
#EF4444
lydian-error
Info
#3B82F6
lydian-info
Dark background
#1F1F1E
dark.bg
Light background
#FFFFFF
light.bg
Typography
Headings use Space Grotesk. Body text uses Plus Jakarta Sans (with Inter as a fallback). Code and technical values use JetBrains Mono. These are the fonts the platform actually loads.
Display / headings
Space Grotesk
Aa Bb Cc 123
Body
Plus Jakarta Sans
Aa Bb Cc 123
Code / mono
JetBrains Mono
Aa Bb Cc 123
Logo usage & spacing

- Keep clear space around the logo equal to at least the height of the logo mark.
- Do not render the logo so small that the mark becomes illegible.
- Place the logo on backgrounds with sufficient contrast; use the warm-clay mark on dark surfaces.
Do & don't
Do
- Use the exact colour and font values above.
- Preserve the logo's aspect ratio and clear space.
- Describe the platform's real capabilities.
Don't
- Recolour, stretch, rotate or add effects to the logo.
- Recreate the wordmark in a different typeface.
- Imply endorsements or partnerships that do not exist.
Questions
For brand or asset questions, contact us: